As the air turns crisp and the leaves begin their golden descent, September marks a pivotal moment for homeowners looking to sell. Autumn listings offer a unique window of opportunity—buyers are eager to settle before winter, and homes bathed in fall light can look especially inviting. But timing is everything, and preparation is key.
At Toste & Co, we know that a well-prepped home can mean the difference between a quick sale and a lingering listing. This guide walks you through the essential steps to get your property market-ready before the season changes.
1. Seasonal Maintenance: First Impressions Start Outside
Before the camera clicks or the listing goes live, your home needs to shine—literally and figuratively. Here is a quick maintenance checklist:
- Gutter Cleaning & Roof Check: Falling leaves can clog gutters fast. Clear them out and inspect the roof for missing shingles or signs of wear.
- Window Washing: Autumn sunlight is softer, but it still highlights smudges. Clean windows inside and out for a sparkling finish.
- Yard Prep: Rake leaves, trim hedges, and refresh mulch beds. A tidy yard signals a well-maintained home.
- HVAC Tune-Up: Buyers often ask about heating systems. Schedule a furnace inspection and replace filters to show your home is winter-ready.
- Exterior Touch-Ups: Repaint chipped trim, power wash siding, and ensure outdoor lighting is functional—especially as days get shorter.
2. Photography: Capture the Warmth of Fall
Great photography sells homes. September’s natural lighting and vibrant foliage offer a stunning backdrop—if you know how to use it. Here are some tips on how to capture that Autumn glow:
- Golden Hour Advantage: Schedule exterior shots during early morning or late afternoon for warm and flattering light.
- Stage with Seasonal Accents: Think tasteful autumn wreaths, cozy throws, and subtle pumpkin décor. Avoid anything too theme-heavy.
- Highlight Outdoor Spaces: Showcase patios, decks, and fire pits as ideal spots for fall gatherings.
- Professional Touch: Invest in a real estate photographer who understands seasonal composition and lighting. Smartphone snaps won’t cut it.
3. Timing: List Before the Market Cools
September is a strategic sweet spot. Families have settled into school routines, and serious buyers are still active before the holiday slowdown. Here are some timing tips:
- Weekday Listings Work: Homes listed mid-week often get more weekend showings. Aim for a Tuesday or Wednesday launch.
- Price It Right: Fall buyers are motivated but cautious. Work with your agent to set a competitive price based on current market data.
- Plan for Quick Turnaround: With winter looming, buyers want fast closings. Have your paperwork, inspections, and disclosures ready to go.
Final Thoughts: Sell Smart
Selling in September isn’t just about beating the snow—it’s about showcasing your home at its most inviting. With the right maintenance, compelling visuals, and strategic timing, you can attract buyers who are ready to move before the frost sets in.
At Toste & Co, we’re here to guide you through every step—from prepping your property to negotiating the final offer. Let’s make this fall your season of sold.